Privacy Policy
Element Performance
This Privacy Policy describes how Element Performance (“we”, “us”, or “our”) collects, uses, stores, and discloses your personal data when you visit or make a purchase from our website, in accordance with UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and applicable international data protection standards.
1. PERSONAL DATA WE COLLECT
When you visit or interact with our website, we may collect the following personal data:
Name
Billing and shipping address
Email address
Phone number
Payment information (processed securely via Shopify)
IP address, browser type, device information
Order history and customer support communications
We collect this information when you:
Place an order
Create an account
Contact us
Subscribe to marketing communications
Browse our website (via cookies and analytics tools)
2. PURPOSE AND LEGAL BASIS FOR PROCESSING
We collect and process your personal data for the following lawful purposes:
To process and fulfill orders
To manage payments, shipping, and returns
To communicate with you regarding orders or inquiries
To comply with legal and regulatory obligations
To improve our website, services, and customer experience
To send marketing communications (only where consent is given)
Processing is based on:
Your consent
Performance of a contract (order fulfillment)
Legal obligations
Legitimate business interests, where applicable and lawful
3. CONSENT
How we obtain consent
By providing personal data to complete a transaction, you consent to its collection and use for that specific purpose.
For marketing communications, consent is obtained explicitly, and you may opt out at any time.
Withdrawal of consent
You may withdraw your consent at any time by contacting us at:
Email: info@elementperformance.ae
Withdrawal of consent will not affect the lawfulness of processing carried out prior to withdrawal.
4. DATA SHARING AND DISCLOSURE
We do not sell your personal data.
We may disclose your personal data only where necessary to:
Shopify Inc. (our e-commerce platform provider)
Payment processors and banks
Shipping and logistics partners
Legal or regulatory authorities where required by law
All third parties are required to protect your data and process it only for specified purposes.
5. SHOPIFY & PAYMENT PROCESSING
Our online store is hosted on Shopify Inc., which provides the e-commerce platform that enables us to sell our products and services.
Your data is stored through Shopify’s data storage systems, databases, and applications on secure servers protected by firewalls.
Payments
Payments are processed through Shopify Payments or approved third-party gateways. Payment information is encrypted and processed in compliance with PCI-DSS (Payment Card Industry Data Security Standard).
Element Performance does not store or have direct access to your full payment card details.
For more information, you may review:
Shopify Privacy Policy
Shopify Terms of Service
6. INTERNATIONAL DATA TRANSFERS
As Shopify and certain service providers operate globally, your personal data may be transferred outside the United Arab Emirates.
Where such transfers occur, we ensure appropriate safeguards are in place in accordance with UAE PDPL requirements, including contractual protections and security measures.
7. DATA RETENTION
We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.
Order and transaction records may be retained for accounting, tax, and legal compliance purposes.
8. DATA SUBJECT RIGHTS (UAE PDPL)
Under UAE PDPL, you have the right to:
Access your personal data
Request correction or updating of your data
Request deletion of your data (where legally permissible)
Restrict or object to certain processing activities
Withdraw consent at any time
To exercise your rights, contact us at info@elementperformance.com
.
9. COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar technologies to operate our website and improve user experience. These may include:
Session cookies
Shopping cart cookies
Analytics and performance cookies
Security cookies
You can control cookie settings through your browser preferences. Disabling cookies may affect website functionality.
10. SECURITY MEASURES
We implement appropriate technical and organizational measures to protect your personal data, including:
SSL encryption
Secure servers and firewalls
Restricted access to personal data
PCI-DSS compliant payment processing
While no system is completely secure, we follow industry best practices to minimize risks.
11. AGE RESTRICTION
By using this website, you confirm that you are at least the age of legal majority in your country of residence or that you have the consent of a legal guardian.
12. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in legal requirements or business practices. Updates will take effect immediately upon posting on our website.
13. CONTACT INFORMATION
If you have questions, requests, or complaints regarding this Privacy Policy or your personal data, please contact:
Element Performance
📧 info@elementperformance.ae
📍 Dubai, United Arab Emirates